1.Keyword and Trend Analysis
As I have mentioned in the Google Trend screenshots above, almost every sector has messages and information that it can convey to its target audience during the coronavirus period. The important thing here is that the content it creates and the information it gives is not related to its work and output; It is associated with the subject in a way to benefit both its business and its target audience. ‘How is coronavirus transmitted?’ In keyword and trend analysis. While the popularity of the query does not mean that a digital marketing agency can use this keyword; What Coronavirus Means for B2B Businesses? ” Such content will be correct and meaningful for this agency. Of course, along with search volumes, attention should also be paid to the difficulty of keywords and their dynamics.
- Surveys to be Applied to the Audience
One way to analyze keywords for the “focused” content to be produced is also to conduct a survey with your target audience. In this way, you can directly remove the topics that your target audience is interested in and wonder about, and produce content that will benefit them. It is possible to conduct these surveys via social media channels such as Twitter, Instagram or via e-bulletins.
- A Customized Page for the Coronavirus Period
Having a special page designed to meet the need for information for this period and perhaps turn a visitor into a potential customer for your business will enable you to be one step ahead of searches in search engines as well. Even if you do not create this as a page, you can get a similar advantage by planning it as a category or submenu. Do not forget to make in-site links on the pages and blog posts you will create regarding coronavirus!
- Reviewing the Frequently Asked Questions (FAQ) Section
In this process, it is not enough to add only up-to-date and relevant content to your website. You should inform your current customers and visitors about your constraints (your store may be closed), the service items you add or remove, and updates on the operation of your support team, if any. You can review your customer support and frequently asked questions. You can also add new questions and answers that you think your visitors will want to know about your coronavirus and your service.
- Increasing Video Content
During this period, the intensity of video content consumption of users who are mostly at home has increased. If you can, definitely turn to video content or if you are already producing, increase the number, keep the topics up to date.
- Avoiding Clickbait or False Information
I can say that this is the most important thing I have mentioned so far. This rule, which also applies to the content you produce in a normal time and has a very strict approach to Google, has become much more important when there is an epidemic that affects health and especially the world. The title of your content is not misleading, you should seriously avoid giving false information to your content. For this reason, as I emphasized from the beginning, focus on producing coronavirus (Covid-19) content, not only to produce as much as you can associate it with your own sector, and be very careful during the research phase. Otherwise, instead of dreaming of attracting more visitors to your website, your brand authority may be shaken by Google and your customers.
Finally, please do not skip following Google’s algorithm updates closely while following all these steps.
I wish everyone healthy days.